SEO Advantage

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. Search engines want to deliver the best results to searchers based on the search terms visitors enter. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself.

High ROI

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results.

Add valuable insight to your repurposed content

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. How do you add content to Google? The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends.

Use standard HTML markup as much as possible

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Yes, "content is king" but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer.

Make sure that you supply what you promise to the visitors

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure.

Google loves fast sites, and so do your customers

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Bad content truly can do long-lasting damage to your website, brand and business. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways
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